However I happily ate my words, and the delicious canapés on offer, as I was hugely impressed with the store. The new ranges were pretty good, the visual merchandising and layout is slick but... the back of the shop is AMAZING. Spacious and clean with a high tech movable library of shoe boxes and my favourite of all – the boot shoot. (I had to resist the urge to slide down it).
Store manager, Kate Brazier, shared my excitement and gave me a guided tour around her lovingly designed store room. Customer service is top priority at the Manchester store, and Kate is keen to have happy staff. The idea behind the genius boot shoot is to save time, and her staffs legs from running up and down the never ending spiral staircase – which is pretty cool in itself.
I feel pretty strongly about customer service so fingers crossed her staff put as much enthusiasm into their knowledge of the product as has gone into the workings of the shop.
... and for those of you who are interested in the new styles...



The new UGG® Australia Store can be found 15 New Cathedral Street, Manchester, M1 1AD Tel: 0161 839 7956
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