UGG Store Launch, Manchester

Popped over to the UGG store launch last week. I wasn’t expecting great things as, short sighted I may be, I figured UGG was a fad not a phenomenon. There’s only so many shades of cream I can get excited about in the same style of sheepskin boot...

However I happily ate my words, and the delicious canapés on offer, as I was hugely impressed with the store. The new ranges were pretty good, the visual merchandising and layout is slick but... the back of the shop is AMAZING. Spacious and clean with a high tech movable library of shoe boxes and my favourite of all – the boot shoot. (I had to resist the urge to slide down it).

Store manager, Kate Brazier, shared my excitement and gave me a guided tour around her lovingly designed store room. Customer service is top priority at the Manchester store, and Kate is keen to have happy staff. The idea behind the genius boot shoot is to save time, and her staffs legs from running up and down the never ending spiral staircase – which is pretty cool in itself.

I feel pretty strongly about customer service so fingers crossed her staff put as much enthusiasm into their knowledge of the product as has gone into the workings of the shop.

... and for those of you who are interested in the new styles...

The Classic Cardy boot has been given a twist by incorporating fun colours and patterns.

The Cold Weather Collection has expanded to include four new versatile boots that combine function and fashion.
The Chelsea, Soho and the Greenwich Collections add a more high fashion twist to the A/W collection by featuring high quality leather and sculpted wedges.

The new UGG® Australia Store can be found 15 New Cathedral Street, Manchester, M1 1AD Tel: 0161 839 7956